We are seeing many applications on Google Play Store which doesn't have good performance, not having good user experience but still have good ratings. Most prone area of such applications are food ordering apps, car rental websites,movie review website,etc. . These applications are more possible causes of fraud and spams.
To overcome this problem Zomato intoduce project Wrap which can distinguish between fake and real reviews on the application.
Similarly Google announces its initiative to curb frauds and put spam filters, to pronounce more genuine apps. Google want to tackle applications and developers which do have high rating but dosen't have technical useful features.
As per written in Android Developer blog "These attempts not only violate the Google Play Developer Policy but also harm our community of developers by hindering their chances of being discovered or recommended through our systems. Ultimately, they put the end users at risk of making wrong decisions based on inaccurate, inauthentic information."
Moreover,the developers who violate these terms and conditions, their app will kicked out from Play Store. These services also helps to maintain the integrity in the Play Store as well as stop user to being the victim of fake apps. As for user, one not to worry about anything as Google is doing all this for them only.
Source: Android Developer Blog
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